Most bloggers start out very confident that they can produce amazing content that readers will love to read. Content is definitely an integral part of your blog that will set it apart from the rest, so if you have a killer content strategy for you new blog, then kudos to you because you’re already ahead of the game!
However, your blog needs more than just good content and design to succeed. Maybe you’re putting out the best content on your blog but not doing enough to get the word across the internet. In this case, how will your potential readership even know that you exist?!
But fear not, we have some recommendations for the top marketing tools you can use (even as a newbie) to bring more traffic to your blog and turn it into a profitable business.
Being a blogger is so much more complicated today than it once used to be. Even after finding a profitable niche, creating an appealing website design and creating meaningful content, you work as a blogger has just begun.
The adage ‘just write and they’ll come’ isn’t applicable to the competitive blogging market today. You must hunt for your audience and compete against others to create a loyal reader base – and that’s where the top marketing tools come in.
Hubspot – To Find the Right Topics
What if there was a way to have all the social media topics on one single platform? And that too, for absolutely free! Yes, we’re talking about the Hubspot Marketing Library which is a comprehensive resource for all marketing information bloggers could ever need.
Here you can find a roster of categories like social media marketing, calendar management, content strategies and so much more.
Moz – For SEO Techniques
Search engine optimization is a must-have skill if you’re planning to start a new blog. Thankfully, in this day and age, you can easily learn some useful SEO techniques if you know your way around the internet.
MOZ is one of the top marketing tools to help beginners learn SEO. The free training resources on the website can even turn SEO novices into experts by teaching the fundamentals of building blog visibility.
Followerwonk – Social Media Marketing, Simplified
Want to grow the number of people who follow you on Twitter? Don’t worry, there is a great marketing tool which covers that too.
Followewonk is another free service from Moz which allows you see your Twitter audience’s activity and track your social media growth. It also gives an in-depth analysis of your audience including the trends they are following and topics they are interested in.
Sales Navigator for Gmail – To Keep You In Touch With Your Subscribers
Sales Navigator for Gmail is a service provided by LinkedIn that allows blog owners to stay in touch with their readers outside of email. With this marketing tool, you can exclusive tips and offers to your loyal audience which can build loyalty.